In this inspiring, pragmatic TED talk, Katharine Hayhoe, a leading climate scientist, shows how the key to having a real discussion is to connect over shared values like family, community and religion — and to prompt people to realize that they already care about a changing climate.
Communicating sustainability effectively continues to be one of the biggest challenges we face in the sector.
At this point, it is not a question of facts. The climate science is indisputable, with 97 percent of scientists worldwide agreeing that this is a real, man-made problem. But it never comes down to arguing the facts. People don’t argue over the latest scientific reports; they argue about their beliefs.